Talk of Online Horror Show

So there's not a lot to this article but the guy gets his point across. We want new experiences. We want to build a genre that stays formulaic but evolves. We want something new. We are tired of what we are given. Let us create a new experience. OK, go for it. Create it. But what? Hmm, that is a good question. This is kind of an attack on type though. Type conveys much, but we are leaning towards a more visual layout then?